I am so excited to finally be able to share this amazing campaign with everyone…
Back story :
Recently I was contacted by the beautiful and sweet Taylor Hui to be a part of a campaign with an amazing message. BeaYOUtiful is a not-for-profit organization that she started to support and promote confidence and self-love within young girls. The campaign, “The Roster”, is a gathering of some of Vancouver’s top influencers to stand together in redefining society’s idea of what “beautiful” means. This weekend will be the official launch of their black and white t-shirts! 10% of the proceeds will be going toward the BeaYOUtiful organization.
I am absolutely in love with the simple and clean cut of these t-shirts.
“Two shirts, one goal. The Roster strives to break the boundaries of what media defines as “beautiful”. We are crossing boarders to exemplify that self-confidence and respect among men and women, is what a beautified world should look like. “
I’ve included some pictures below from the shoot for The Roster’s t-shirts.
I just want to say I’m super thankful Taylor contacted me to be a part of this movement. I strongly believe in the importance of encouraging young girls and boys to love themselves for who they are rather than to compare themselves to society’s idea of “perfect”. We are all unique and beautiful in our own way. I think a lot of people would be much happier if they could realize and understand that.
Join us in supporting this cause and shop the limited edition t-shirts at BeTheRoster.com now !
OR check out their links here :